College GameDay was a college football program that covered the
best games of the week, had great commentary and analysis, and
inspired a rabid following. It’s always been one of ESPN’s premier
properties. A few years ago they decided to leverage its outrageous
popularity and franchise the brand into the college basketball arena.
But why Basketball?
Why not Hockey? Or Chess? Or maybe, Ultimate Frisbee? With so
many college sports in need of attention, why ESPN gave College GameDay to basketball?
With the tagline "Everybody wants it, basketball's got it", the campaign features athletes from different sports trying to steal CGD (represented
by a golden plaque) from basketball, in hopes of bringing their sports
to a much needed mainstream audience.
ACD/CW: Kristina Slade
CD: Court Crandall
AGENCY: Ground Zero
Year: 2005
