Coco de Mer, a global chain of erotic boutiques, comissioned David&Goliath
to come up with some ideas to increase traffic in
its Los Angeles shop.
The target audience was theopen-minded consumer of erotic luxury goods,
including designer sex toys and accessories, lingerie, and other high-end
sex-related goods.
Following the taboo-breaking brand voice, we decided to walk the riskier path
and deliver a provocative but true message: people should make the most of
their sexual encounters not just because it is worthy, but also because it may
be their very last one.
After all, nuclear weapons, missile testing, villainous dictatorships, terrorism,
massive oil spills
and global warming are in the news every day. With the current
state of world affairs, the phrase “…like there’s no tomorrow” has relevance now
more than ever.
In the next page, the first example of the initiative we did, placing Coco de Mer
as a brand who reminds the world that there’s no better time than the present
to celebrate sex, its joy and beauty.
CW: Noah Phillips
ECD: Colin Jeffery
CCO: David Angelo
AGENCY: David&Goliath
Year: 2010
