A Formula Indy race can sometimes be decided by 0.002 seconds.
For an average person, it might seem like a split of a second, but for those
directly involved in the creation and development of a race car engine,
this fraction of a second means countless hours staring at a computer,
many late nights
studying the physics of a certain design, and painful
bachaches resulting from
bending over a state-of-art engine.
This world of obsession and speed is what we celebrate in this campaign.
And the people who live in it,
the Toyota Racing Development engineers,
are unsung heros the world needs to know.
Photography by Peter Keil.
CW: Michael Burdick
CD: Max Godsil, Greg Braun, Steve Rabosky
AGENCY: Saatchi & Saatchi Los Angeles
Year: 2004
