This was a fun, little project we did on the side for the Saatchi & Saatchi LA office.
Travis and I were asked to think of ways to motivate the employees to go to
the annual Holiday Party, a traditional celebration long forgotten by most of the
company's employees, usually buried in last minute work or more interested
in family related events by that time of the year.
To create the feeling of antecipation, we posted interactive questions in the
elevator halls - around the indicator lights - three weeks before the agency party.
The questions were randomly answered with a “thumbs up” or “thumbs down”
depending on the direction the elevator was going.
CW: Travis Sorge